PC Financial re-launches as a full-service brokerage

Loblaw Companies Ltd. has launched PC Financial Insurance Broker Inc., a “large-scale full service brokerage” for home and auto insurance.
The service is available in Ontario and Alberta. Currently it represents the following markets: The Dominion of Canada General Insurance Company; Aviva Insurance Company of Canada; Elite Insurance Company; Pilot Insurance Company; Axa Insurance (Canada); Pembridge Insurance Company and Pafco Insurance Company.
Consumers can obtain quotes by calling 1-888-280-8889 or visiting www.pcinsurance.ca.
“PC Financial products continue to ‘challenge the status quo’ on behalf of Canadians,” said Maria Forlini, vice president of PC Financial Insurance.
“The transition to a broker model for home and auto insurance will help customers receive the best product and value to suit their needs.”
Previously, PC Financial operated its home and auto insurance business as a direct model underwritten by S&Y Insurance Company, Scottish & York Insurance Co. Limited and Pilot Insurance Company. All of these companies were Aviva subsidiaries at the time; they have since been re-branded under the collective umbrella of Aviva Canada.
Aviva Canada terminated its relationship with PC Financial in January 2009. Aviva Canada said the partnership no longer met the company’s “strategic needs.”
Randy Carroll, CEO of the Insurance Brokers Association of Ontario, says he is “pleased the company is operating on a broker model, versus a direct model as PC Financial had done in the past.
“Making the transfer to a broker model and providing consumers with choice is a move in the right direction,” he added.